In 2016 Bon-Ton introduced our, "Your Rewards" in-house credit branding program focused on creating and omni-channel push to increase credit applications and repeat traffic. It worked.
STATS: $960,000 print spend / over 2 dozen signing elements / shipped to 264 locations
I'm proud of this logo design. I think it's finished look conveyed the formal feel of a department store while the use of lowercase initials lent a friendly, welcoming vibe.
My favorite accomplishment for this project was concerting a permanent floor-standing fixture for aisle presentations. I skipped the common metal frame fixtures and worked with Excell Plastics to develop an upright plexiglass fixture with a round base echoing the logo.
